Xpandion is a leading IT provider of management system solutions specializing in SAP software, which is one of the largest software companies in the world. Marketing their products in the B2B arena, the brand leaders wanted to communicate a “visionary” appeal to represent the efficiency and sophistication of their products. Using a forceful visual language, I created an identity that stands out from the usual IT company's typical soft and elegant identity.

This Southern California vacation rental company needed an icon language design to convey its variety of different services in way that’s simple but instantly understandable. The challenge was to create detailed and elaborate icons that expressed vacation activities, communicating relaxation, reliability and fun. We came up with a series of colorful and rich icons that worked together to tell a story in basic visual language.

A small burst of red light during the night is a great way to read in bed or navigate through the house during the night without disrupting your sleep cycle. Since the package had no window showing the product, I chose to show an illustration of the product in action and add relevant information of product benefits to communicate everything a potential customer needs to make an informed buying decision.

A clean and modern look was created for this joint degeneration supplement aimed at helping patients with the “wearing down” of the joint surfaces. My creative vision was to design a strong front of the package symbol to communicate the product's core value while using a minimalist color palette to help portray the message. A set of line art icons were designed for the back of the package for each product claim.

Working for a large agency means working for big clients. As a designer in one of Israel’s largest design agencies, I was asked to design two ads for the “Coke Side of Life” campaign. The ask was to adjust the look and feel of what is perhaps the world’s best-known brand to appeal to Israeli World Cup viewers.

The brief was simple: Convey that drinking Coke makes people happy. I took influence from Israel’s vibrant lifestyle and used strong colors and expressive compositions appropriate to the Israeli visual landscape. The end result was two visuals that communicated the excitement Israelis feel while watching the World Cup.

Based on an amateur photography competition, these two calendars were designed to give the stage to the beautiful photographs submitted by AMN Healthcare employees. Carefully adding my graphic touch to enhance the quality of the photographs while letting them speak for themselves.

The challenge here was to translate complex information and raw data into a clear, compelling narrative. Using contemporary layout design techniques and attractive data visualization, I created an editorial experience to bridge the gap between the healthcare community and the general population.

Product benefits icons for Sleep and Beyond — organic, natural cotton, and wool bedding manufacturing company.

Encapsulating the spirit of an organization into a symbol is one of my favorite design practices. I strive to create distinctive, meaningful identifiers that communicate the company’s value proposition to its consumers.

A small size catalog packed with products and information for Safetyblue was an exciting layout challenge. Designed as an add-on in every product package, the brochure was created to give customers important information about the company’s products while enhancing its brand image.

When designing for children's products or services the designer can create a design that appeals to kids or their parents, depending on the marketing strategy. For Cutie Patootie, a small supplier of kids’ natural hygiene products, the design was aimed to appeal to the parents. Communicating a message of unconditional love between a parent and a child, my design used worm earth tones, icons, and line shapes to create a feeling of caring and joy.

Blue and green light-blocking glasses are like a natural sleeping pill. Blocking out these two colors omitted from digital LED screens and light bulbs, bring your body back to its natural circadian rhythm cycle and puts you swiftly to sleep.

I designed two packages, one for day use, blocking blue light only with yellow lens models, and one for the night, blocking green and blue light by using red lens models. The design was meant to stand out, be informative and create a visual experience for maximum brand awareness.

ELSS is a Japanese company that works to improve the quality and publication success of science research by editing and translating academic papers and helping Japanese academics achieve publication in international journals. The company’s logo and visual brand needed to communicate to a very educated niche market using an eye-catching but light visual language that stood out among the staid, conservative visual branding that dominates academia.

Icon designs for personalized golf balls created for TayloreMade Golf — A sports equipment manufacturing company based in Carlsbad, California.

When asked to design digital assets for web, email, and social media, I create strong, eye-catching visuals with key marketing messages that attract users’ attention with a clear call to action.

Seamgen is a custom software development company based in San Diego, that builds superior web and mobile applications. As a fast-growing Tech company, Seamgen had the business sense and creative chops but lacked the brand recognition needed for growth.

My role was to create the company's unique look and feel and communicate a defined brand promise. First on the agenda was to find out what set Seamgen apart from its competition. The answer was clear from the start - ‘There are a lot of agencies that do what we do. They share the same what but not the same how’.

The how was Seamgen’s unique software design process and bringing it to center stage was key in giving Seamgen the brand impact it deserved. Eye-catching abstract icons representing the process and a clean, powerful visual language, reflected Seamgen’s cutting-edge technological capabilities. Strong typography and a colorful color scheme demonstrate Seamgen’s commitment to technological innovation and precise solutions.

   

A love for visual storytelling, superheroes as contemporary mythological creatures, and a love for graphic tees were the motivation behind these illustrations. Grunge, strong color palette and vector aesthetic were used on graphic tees, posters, and other merch for fans of popular culture.